All-New 2014 Kia Forte - Robot Commercial - "Birds"

Watch as the Kia robot goes from all smiles riding in the equally high-tech Forte, to all business after she sees some pigeons perched above her prized possession's parking spot. “Like” if you respect the tech.

Thank You for Another Great Review on Google+ Local!

"This is the friendliest and most helpful car dealership I have ever been too." - Douglas H. 

We really appreciate you taking the time to leave feedback for our dealership and staff. We look forward to working with you in the future! Be sure to click HERE to read all our great reviews on Google+ Local. Also, visit us on Twitter and Facebook for access to our exclusive specials

Car Care Tip of the Week: Place a towel under baby seats!

All manner of food bits and liquids can accumulate under a baby seat, where they can permanently stain the upholstery. Place a sheet of heavy plastic and an absorbent towel under the seat to prevent damage, and re-secure the seat according to the manufacturer’s directions.

Courtesy of Reader's Digest

Thank You for the "Excellent" Review on Google+ Local

"Phil went out of his way to make our trip worth-while. He was able to find the car we were looking for." - Stewart H. 

Stewart, I am very happy to hear that you had a great experience at Paramount Kia of Hickory! Be sure to click HERE to read all our great reviews on Google+ Local. Also, visit us on Twitter and Facebook for access to our exclusive specials

2013 FCA Golf Tournament

Paramount Auto is the Proud Sponsor of the 2013 FCA Golf Tournament at Rock Barn, May 6th! We sincerely hope all our fans can make it. Don’t forget to join our event page here: http://on.fb.me/ZLVIiX

Kia Motors Announces Pricing For All-New 2014 Cadenza Premium Sedan

Kia’s Flagship Sedan Offers Premium Amenities at a Starting Price of $35,100 MSRP

Kia Motors America (KMA) is pleased to announce pricing for its most powerful and technologically advanced vehicle ever offered in the United States.  The 2014 Cadenza will be offered in one trim level with a starting MSRP of $35,100, plus $800 destination and handling, when it goes on sale later this month.  Aside from a unique blend of European-inspired design, dynamic performance and high levels of refinement, Kia’s newest flagship offers class-leading interior room and standard features like keyless entry, advanced navigation system with SiriusXM Traffic and UVO eServices, Bluetooth® wireless technology,an eight-inch touch screen, 550-watt Infinity® 12-speaker audio system, Rear Camera Display and leather-trimmed seats with heat and power adjustment in the front.
 
In addition to the long list of standard amenities, the Cadenza offers two option packages – Luxury and Technology – both of which advance value to new levels of sophistication.  Priced at $38,100 MSRP, a Luxury Package-equipped Cadenza adds more upscale character with a full-length panoramic sunroof and power retractable sunshade, opulent Nappa leather trim with heated rear outboard seats and ventilated 12-way adjustable driver seat, HID headlamps with adaptive front lighting system (AFLS), a seven-inch LCD instrument cluster for superb clarity and customization, a heated steering wheel with power tilt and telescoping capabilities, and two-position memory setting for driver’s seat, outside mirrors, and steering column.  Adding the range-topping Technology Package builds on the Cadenza’s Luxury Package with 19-inch alloy wheels, an electronic parking brake, Advanced Smart Cruise Control (ASCC), a Blind Spot Detection System (BSD) and Kia’s first-ever Lane Departure Warning System (LDWS), all for $41,100.  In addition, the front side windows feature hydrophobic technology, which repels water for enhanced visibility during rainy weather conditions.
 
“The all-new Cadenza is a world-class Kia for the emerging space between mainstream and luxury and will appeal to discerning shoppers in the market for an upscale sedan,” said Tom Loveless, executive vice president of sales, KMA. “We’re confident that Cadenza’s sophisticated styling, luxuriously appointed cabin and long list of available technology will make it a strong contender in the marketplace.”
 
The Cadenza’s smooth-revving, all-aluminum 3.3-liter V6 generates 293 HP and utilizes gasoline direct injection (GDI) technology that improves performance while maintaining fuel-efficiency.  Power is seamlessly transferred via a six-speed, sport-tuned automatic transmission, and a sophisticated, fully independent suspension provides the perfect balance between comfort and sportiness.
 
Courtesy of Kia Newsroom 

Thank You for Providing Us Another Excellent Review on DealerRater!

"The experience I had was very good the sales person, Cathy Rivas, and all of the other sales and management personnel were great to work with. I will always recommend Paramount KIA Automotive Group" - Michael B.

Michael, thank you so much for taking the time to write this great review of our dealership. Feel free to swing by the dealership if there is anything else we can assist you with in the future. Be sure to click HERE to read all our great reviews on DealerRater. Also, visit us on Twitter and Facebook for access to our exclusive specials.

Thanks for Another Great Review of Paramount Kia on Cars.com!

"I have always received excellent service and have been treated well when at this KIA dealership in Hickory. I have bought two KIAs brand new and each time I've been very pleased with the staff helping me. I also have had my cars serviced regularly and their Service Dept. is excellent too!" - Charmeyne P.

Thank you so much for leaving us with this excellent review!  If you find you have any further questions or concerns, feel free to call or stop by the dealership. Click HERE to read this review and our many others on Cars.com. Also, visit us on Twitter and Facebook for access to our exclusive specials.

Thank You for the Great Review of Paramount Kia on DealerRater!

"Cathy Rivas was great sales woman that she brings her knowledge to the working environment, I am pleased the car that she sold to me." - guihuamiller

Thank you so much for these kind words about our dealership. I really appreciate you taking the time to leave us this great feedback. Be sure to click HERE to read all our great reviews on DealerRater. Also, visit us on Twitter and Facebook for access to our exclusive specials.

WardsAuto has named its 10 Best Interiors for 2013

Kia Motors America (KMA), one of the fastest growing car companies in the last five years, has garnered yet another accolade with the all-new Kia Forte being named to WardsAuto’s list of “10 Best Interiors of 2013.” The stylish Forte stood out for combining premium features, high-quality materials and a sophisticated design at the lowest base price in the compact-car segment.

“The all-new Forte is designed to bring our customers European-influenced styling and premium amenities found more commonly in larger sedans,” said Michael Sprague, executive vice president of marketing & communications, KMA. “WardsAuto’s recognition of the 2014 Forte’s interior as being among the best in the industry is strong evidence of the significant enhancements we’ve made to the new generation of this already-popular product. With the lowest base price in the segment, the 2014 Forte aptly advances Kia’s well-known value proposition to new levels of sophistication.”

WardsAuto named the Forte to their list of “10 Best Interiors” based on combination of technology, comfort, amenities and stylish elements. The 2014 Forte is offered in two trims and comes standard with steering wheel-mounted audio controls, SiriusXM™ Satellite Radio3 and Bluetooth® wireless technology4. Designed at Kia’s American design center in California, the Forte’s cabin has chrome accents, high quality soft-touch materials and large, easy to read, instruments.

“The Kia Forte demonstrates how far compact-car interiors have come in a short time,” said WardsAuto World executive editor Tom Murphy. “Starting at $15,9005, the Forte has the lowest base price in the segment. And yet it delivers premium features – from a straightforward and intuitive communication system to the brilliant door trim resembling the layered gills of a shark – that are sure to surprise and delight car shoppers.”

Courtesy of: Kia Newsroom

Proud Sponsor of the 2013 FCA Golf Tournament

 

Hey fans, don't forget to check out the 2013 FCA Golf Tournament at Rock Barn, May 6th. It's going to be a really fun event. We hope to see you all there! Be sure to join our event page here: http://on.fb.me/ZLVIiX

Own Wonder Woman’s Kia Sportage!

Introducing the all-new Wonder Woman-themed Kia Sportage SUV, the latest installment from the automaker who is car-ifying the ‘Justice League of America’ one superhero at a time.

This Sportage modification is the latest in a 10-month, eight car partnership between Kia and DC Comics, who has created some of the most iconic super heroes that make up the Justice League, including Batman, Green Lantern and Superman (the eighth and final vehicle will amalgamate all seven JLA members). “As one of the most well-known Super Heroes in the world, Wonder Woman portrays an impressive balance of power, agility and confidence, all of which are inherent characteristics of the Kia Sportage crossover,” said Michael Sprague, executive vice president, marketing & communications, KMA.

Built upon the 2013 Sportage SUV, this Kia has been customized from tip to tail. The colour scheme mimics Wonder Woman’s iconic red, white and blue outfit, complete with gold star accents and five-spoke star-like wheels. A gold trim wraps around the vehicle, representing the heroine’s “Lasso of Truth.” Her eagle chest-plate is integrated into the grille and flanked by blue headlight beams, and her tiara is plastered across the top of the windshield. An aero kit was added to the car, heightening the aura of streamlined-but-powerful. The colour scheme continues into the cabin with a bright red upholstery and dash with black accents. Blue LED lighting was incorporated around the interior, and the custom seats have been emblazoned with the famous double-W-logo. A Wonder Woman costume would not be complete without her signature tiara, bracelets and glowing Lasso of Truth, so Kia has entombed a set right into the cargo area underneath a see-through panel.

Here’s the best part of the car – the driving force behind this customization is charity.

Kia is continuing last year’s partnership with DC Entertainment’s We Can Be Heroes giving campaign, an initiative committed to raising both the awareness and funds needed to fight the hunger crisis in the Horn of Africa. Specifically, the money raised will benefit the three humanitarian aid organizations currently working in Africa: Save the Children, International Rescue Committee and Mercy Corps. The funds will help the over 5 million people in Ethiopia, Kenya and Somalia living in drought and famine.

Courtesy of Autonet

One Great Review on Cars.com for Paramount Kia!

"I have had my 2012 KIA for about 2 months now and love it! Patrick at Paramount KIA was my salesperson and he was very patient with me and took a lot of time to find the vehicle I wanted." - Edith T

Edith, thank you for the fantastic five star review of Paramount Kia of Hickory. It is so great to hear that you still love your new Kia! Click HERE to read this review and our many others on Cars.com.

Kia Concept Car Can Monitor A Driver's Health

Revealed at the 2013 Seoul Motor Show, Kia’s CUB Concept is a five door compact vehicle aimed at ‘trend-setting urban dwellers’. President and Chief Design Officer, Peter Schreyer worked with the design staff at the Seoul studio on the project that is kind of styling mashup of their current Rio and GT Concept.

The sporty character of the car is emphasized through the use of long, low shapes. Kia’s signature ‘tiger nose’ grille has been squished to nearly a slot on the front end. The lower front and rear fascia have a matching thin to thick graphic treatment accentuating the vehicle’s width. The lower bodyside incorporates aerodynamic panels similar to the barge boards found on Formula One race cars that help smooth airflow around the vehicle.

The interior is driver focused and controls and fussy details are kept to a minimum. The instrument panel is made up of two large gauges Kia says were ‘inspired by the eyes of a wild animal.’

An interesting technology feature is a sensor strip integrated into the steering wheel which monitors the drivers biorhythms. Kia doesn’t go into any further details about what this might do, but consider if the car could adjust settings to provide a more comfortable ride/interior environment if the drivers heart rate were elevated due to stress.

Kia says there are no plans for production of the CUB but we wouldn’t rule out the next generation Rio incorporating some of these styling elements.

Courtesy of PSFK

We Just Received a Brand New Review on DealerRater!

"Phil was a very professional, honest, understanding, knowledgeable salesman. There was never a time that I felt uncomfortable working with Phil. I would pick no other salesman over Phil. Keep up the great work."

Thank you for taking the time to leave us this great feedback! Be sure to read all our amazing reviews on our DealerRater page.

Take a Look at Our Newest Review on Google+ Local!

"I have a great experience every time I come to Paramount. I've never had any issues in my car buying experiences, or with service. Everyone is courteous and knowledgeable. Phil did a great job hooking me up with my Forte SX. Highly recommend them to anyone looking for a car." - Scott F.

Thank you, Scott, for this great review! Be sure to read all our reviews on our Google+ Local page.