Thursday, May 9, 2013

Your Auto's Name May Mean More Than You Realize


A perfect name can summarize a car or truck's personality perfectly: Mustang, Ram, Impala. But the wrong one can send a message the automaker never intended.


Sometimes, automakers seem unaware of an embarrassing name. Despite having a name which means "a seizure in which the victim loses consciousness," Honda has not changed the name of the Fit back to Jazz, which is what it's called in other countries.


Maybe this is why automakers avoid proper words when naming their vehicles; it avoids unintended consequences. You'll understand why when you see what your vehicle's name means.


Here's a sampling of current model names, their definitions and the automaker who uses them.

  • Accent: A way of pronouncing a language, associated with a country, area, or social class. (Hyundai)
  • Avalon: Celtic legend, the isle of the dead, where King Arthur and other heroes are taken after death. (Toyota)
  • Civic: Relating to a city or town. (Honda)
  • Enclave: A minority culture group living as an entity within a larger group. (Buick)
  • Eos: The Greek goddess of dawn. (Volkswagen)
  • Equinox: The time or date at which the sun crosses the celestial equator and when day and night are of equal length. (Chevrolet)
  • Equus: Latin word for horse. (Hyundai)
  • Escalade: The scaling of fortified walls using ladders, as a form of military attack. (Cadillac)
  • Fiesta: A religious festival, especially a saint's day. (Ford)
  • Fit: A seizure in which the victim loses consciousness. (Honda)
  • Focus: The center of interest or activity. (Ford)
  • Forester: A person or animal living in a forest. (Subaru)
  • Forte: The strongest part of the blade of a sword. (Kia)
  • Fusion: A fusing or melting together. (Ford)
  • Genesis: The way in which something comes to be. (Hyundai)
  • Golf: An outdoor game played on a large course with a small, hard ball and a set of clubs. (Volkswagen)
  • Insight: The ability to see and understand clearly the inner nature of things, especially by intuition. (Honda)
  • Juke: Outmaneuver by feint or other deceptive movement. (Nissan)
  • Rio: Spanish word for river. (Kia)
  • Rogue: A person or thing that is defective or unpredictable. (Nissan)
  • Sequoia: A redwood tree. (Toyota)
  • Sienna: An earth pigment containing iron and manganese oxides, yellow-brown in natural state and reddish brown when burnt. (Toyota)
  • Sierra: A range of hills or mountains having a saw-toothed appearance from the distance. (GMC)
  • Sonata: A composition for one or two instruments, usually consisting of several movements. (Hyundai)
  • Soul: An entity which is regarded as being the immortal or spiritual part of the person and, though having no physical or material reality, is credited with the functions of thinking and willing, and hence determine all behavior. (Kia)
  • Touareg: or Tuareg, a nomadic African tribe. (Volkswagen)
  • Tundra: A vast, flat, treeless Arctic region of Europe, Asia, and North America in which the subsoil is permanently frozen. (Toyota)
  • Vantage: A place or position affording a good view. (Aston Martin)
  • Volt: A turning movement or gait of a horse, in which it moves sideways around a center (Chevrolet)
Courtesy of The Detroit News

Wednesday, May 8, 2013

Exclusive Facebook Coupons!

 
 
There's only one week left to take advantage of our exclusive Facebook coupons! Click here to check them out before it's too late: http://on.fb.me/YUgRQG

Tuesday, May 7, 2013

Kia’s Popular Family Hauler Returns with Thoughtful Updates and Premium Features

The value-friendly Sedona returns to the Kia line up for 2014, combining practical convenience, modern amenities and a long list of safety features, offering families on-the-go comfort, utility and peace of mind.  Updated for 2014, the Sedona has won over media and consumers alike with its feature-rich content and powerful engine, making it a capable contender in the minivan segment.

Available in two trims, LX and EX, the 2014 Sedona incorporates an updated front bumper and grille, showcasing a sleeker appearance.  Other enhancements include 17-inch multi-spoke wheels (standard on EX, optional on LX), LED positioning lights and standard fog lamps across both trims.  All interiors now feature a unique storage console for iPads®1 and smart tablets, while the EX cabin offers standard leather trimmed seats, front seat heaters and automatic climate control.  The 2014 Sedona remains packed with power with its standard 3.5-liter V6 engine producing 269 horsepower and mated to a six-speed automatic transmission with Sportmatic® clutchless shifting.  

The functional Sedona LX minivan begins at $25,9002 MSRP, plus $850 destination charge, and offers a number of standard convenience features, including air conditioning, SiriusXM Satellite Radio3, Bluetooth4 wireless technology with voice recognition, MP3 connectivity and steering wheel-mounted audio controls.  The uplevel Sedona EX begins at $30,900 MSRP plus destination charge.

Courtesy of Kia Motors America 

Monday, May 6, 2013

Thank You for the Three Brand-New Reviews on DealerRater!

"We are very happy with our purchase and will recommend Paramount Kia to all our friends." - Barry J.

"We liked everyone there. I am so pleased with my new Kia." - Mary E.

"Yes I would recommend Paramount Kia. An excellent place to do business." - raturner74

Thank you for these excellent reviews! Congratulations on your new cars, we sincerely  hope they bring you all many years of happiness. Be sure to click HERE to read all our great reviews on DealerRater. Also, visit us on Twitter and Facebook for access to our exclusive specials.
 




Friday, May 3, 2013

Thank You for a Great DealerRater Review!

"I have already begun encouraging people to shop Paramount Kia if they are in the business for another vehicle." - regina4763

Thank you so much for providing us with this marvelous review! I am so happy to hear we were able to supply you with a pressure free and memorable experience. Be sure to click HERE to read all our great reviews on DealerRater. Also, visit us on Twitter and Facebook for access to our exclusive specials.


Thursday, May 2, 2013

Kia Motors America Announces Strong April Sales



With the first deliveries of the all-new 2014 Cadenza and Forte sedans taking place throughout the month, Kia Motors America (KMA) today reported best-ever April sales of 47,556 units.  The U.S.-built Optima midsize sedan led Kia's sales for the 17th consecutive month with 14,678 units sold, and together with Sorento CUV, also built in West Point, Georgia, accounted for nearly 50 percent total sales for the month. The Soul urban passenger vehicle also recorded robust monthly of sales of 11,311 units.

Cadenza and Forte join the 2014 Sorento CUV as three of the seven all-new or significantly redesigned vehicles to launch this calendar year.  Each of these new products furthers Kia's efforts to advance value to new levels of sophistication by combining European-influenced styling with cutting-edge technologies, premium amenities and affordable pricing.    

Courtesy of PR Newswire

Wednesday, May 1, 2013

2013 FCA Golf Tournament sponsored by Paramount Auto



Only five more days until the 2013 FCA Golf Tournament sponsored by Paramount Auto! We look forward to seeing all of you at Rock Barn on May 6th. Take a look at our event page for more information: http://on.fb.me/ZLVIiX