The newest member of the elite class is here! Meet the 2014 Kia Cadenza: a symphony of luxury and affordability.

We want you to take a moment and envision your dream vehicle.  Picture the interior design, the body style, and all the elements that make up the car of your dreams.  You probably have a few key features in mind, right?  Things like fuel efficiency, safety, and comfort are important to you.  A powerful engine and sleek exterior wouldn’t hurt, either.

We’ve got some good news—the 2014 Kia Cadenza is all that and more!  This roomy sedan is equipped with safety features like Blind Spot Detection and Front & Rear Parking Assist to protect what's most important to you: the people inside the car.  The Cadenza's interior is luxurious to say the least, featuring effortless push-button start and timelessly elegant leather trim.  Oh, and did we mention that it’s powered by an unstoppable V-6 engine?

If you’re ready to drive a luxury car without paying a luxury price, check out the 2014 Kia Candenzas available at Paramount Kia today!

What does the color of your Kia say about you?

  Red: Outgoing and High Energy

There’s something about the color red that just screams “unstoppable.”  It is a dynamic, bold, and sensual color that really sets you apart from the rest.  If you like to be center stage with all eyes on you, get behind the wheel of a spicy red hot ride!

Black: Classic and Elegant.

Black is truly a timeless color.  Not only is it simple and versatile, it is an unmistakable symbol of power.  If you are the owner of a black vehicle, you probably have very classy taste in clothing and appreciate the finer things in life.

Blue: Trustworthy, Calm, and Patient

Much like the ocean on a bright sunny day, blue car owners tend to be cool and calm.  People who drive blue cars are likely to be trustworthy, sensitive, and caring.  They are excellent life-long friends that usually squash arguments instead of starting them.

White: Direct, Organized, and Clean

Those who own white cars tend to be a bit high maintenance.   Generally, if you drive a white vehicle you probably insist upon keeping your office space, home, and vehicle in pristine condition.  White isn’t able to camouflage very much when it comes to mud and dust, so your motto is “cleanliness is next to godliness.”

Click here to check out our online inventory and find a car in the right hue for you!

Join us in some healthy fun that benefits your body AND our community.

Paramount Auto is a proud sponsor of the Carolina Cycle Challenge!  Formerly known as Brett’s Ride, this event has been an important part of life in Hickory and North Carolina since 2004.  Like previous years, all proceeds will be donated to fight pediatric cancer in combination with Carolinas Health Care Foundation of Charlotte, NC.

Help us continue the charitable spirit of Brett’s ride and join us this Sunday, October 6, 2013 at Hickory Foundation YMCA.   We’ll get started at 9:00AM—hope to see you there!

Click here for photos and more information on the 2013Carolina Cycle Challenge.

To Lease or to Own? That is the question.

When you find yourself in the market for a new Kia, the choice whether to lease or buy can be confusing.  At Paramount Kia, we want to help you make an informed decision so you can drive happy!  From questions about upfront costs to future value, we’ve got all the info you need about lease vs. own.  Which one is right for you?  Simply visit us online to weigh your options and find the best choice for you.

The 37th Annual Paramount Auto Group Bobby Isaac Memorial Race is this weekend!

On tap for the 37th Annual Paramount Auto Group Bobby Isaac Memorial race will be:

-150 laps for the NASCAR Whelen All American Series Bojangles Late Models

-50 laps for the Paramount Kia Limited Late Models

-Street Stocks and the Sportsman Racing Classics.

Hickory Motor Speedway General Manager Kevin Piercy commented, "Last year we had 34 cars that attempted to qualify and it appears that number will grow this year….With 34 NWAAS Bojangles Late Models already confirmed and 18 Paramount Kia Limited Late Models, this one promises to provide an exciting race!"

Gates Open: 5PM

Racing Action Starts: 7PM

Tickets: $15 for Adults, $10 for Seniors & Teens, FREE for children 12 and under.

There will be an open practice on Friday, August 30st from 5PM-9PM. Fans are invited to attend.

More information on this exciting event can be found here!

Is backseat bickering ruining your road trip? Here's an easy fix.

If you’re a parent, you know that kids tend to get antsy during long car rides.  Here are a few things to keep in mind for your next family road trip.  With these tricks in your arsenal, you are guaranteed to have a happy drive!

-Let the kids have a say.  This can be as simple as stopping at one roadside attraction or letting them have a milkshake after dinner.

-Reward good behavior.  Put a stop to backseat bickering by offering a prize.  For example, one complaint-free hour means the child can choose where you stop for lunch, or can stay in the hotel pool that night a little longer.

-Create a vacation scrapbook.  One child can be in charge of taking pictures, another can log daily activities in a journal, and one can collect mementos throughout the trip.

-Of course, bring plenty of toys, books, and crayons!

Visit us online to pick out the perfect Kia for your next road trip.

Great Music, Great Food, Great Cause!

Paramount Classic Cars & Trucks is pleased to join Graystone Aesthetic Center for an evening of great music by The Extraordinaires, great BBQ chicken/ribs/sides from Market on Main, and a presentation of our classic car and truck collection! 

This is a benefit for Catawba County Services for the Blind. We hope you will join us on Friday, August 23^rd!   Tickets can be purchased by calling 828-304-6656 or at Graystone Aesthetic Center.