To Lease or to Own? That is the question.

When you find yourself in the market for a new Kia, the choice whether to lease or buy can be confusing.  At Paramount Kia, we want to help you make an informed decision so you can drive happy!  From questions about upfront costs to future value, we’ve got all the info you need about lease vs. own.  Which one is right for you?  Simply visit us online to weigh your options and find the best choice for you.

The 37th Annual Paramount Auto Group Bobby Isaac Memorial Race is this weekend!

On tap for the 37th Annual Paramount Auto Group Bobby Isaac Memorial race will be:

-150 laps for the NASCAR Whelen All American Series Bojangles Late Models

-50 laps for the Paramount Kia Limited Late Models

-Street Stocks and the Sportsman Racing Classics.

Hickory Motor Speedway General Manager Kevin Piercy commented, "Last year we had 34 cars that attempted to qualify and it appears that number will grow this year….With 34 NWAAS Bojangles Late Models already confirmed and 18 Paramount Kia Limited Late Models, this one promises to provide an exciting race!"

Gates Open: 5PM

Racing Action Starts: 7PM

Tickets: $15 for Adults, $10 for Seniors & Teens, FREE for children 12 and under.

There will be an open practice on Friday, August 30st from 5PM-9PM. Fans are invited to attend.

More information on this exciting event can be found here!

Is backseat bickering ruining your road trip? Here's an easy fix.

If you’re a parent, you know that kids tend to get antsy during long car rides.  Here are a few things to keep in mind for your next family road trip.  With these tricks in your arsenal, you are guaranteed to have a happy drive!

-Let the kids have a say.  This can be as simple as stopping at one roadside attraction or letting them have a milkshake after dinner.

-Reward good behavior.  Put a stop to backseat bickering by offering a prize.  For example, one complaint-free hour means the child can choose where you stop for lunch, or can stay in the hotel pool that night a little longer.

-Create a vacation scrapbook.  One child can be in charge of taking pictures, another can log daily activities in a journal, and one can collect mementos throughout the trip.

-Of course, bring plenty of toys, books, and crayons!

Visit us online to pick out the perfect Kia for your next road trip.

Great Music, Great Food, Great Cause!

Paramount Classic Cars & Trucks is pleased to join Graystone Aesthetic Center for an evening of great music by The Extraordinaires, great BBQ chicken/ribs/sides from Market on Main, and a presentation of our classic car and truck collection! 

This is a benefit for Catawba County Services for the Blind. We hope you will join us on Friday, August 23^rd!   Tickets can be purchased by calling 828-304-6656 or at Graystone Aesthetic Center.

These Prices Won't Last Forever!

It's a Red, White, and Blue Bonanza! Right now at Paramount Kia, you could drive away with any new Kia for just $99* a month. This offer is too good to pass up on. Check out our online inventory then stop on in for a test drive today!

2014 Kia Cadenza first drive from Consumer Reports

 The large Kia Cadenza serves up lots of luxury features at a likable price. Like other Kias, the styling is modern and attractive. First impressions are that the Cadenza is pleasant to drive.

Rumored Kia Soul EV spied for the first time

Up until now, we've only heard rumors about an all-electric version of the second-generation Kia Soul, but these spy shots seem to confirm that the Korean automaker is developing a zero-emission version of its quirky little box-back. Our most recent report has the Kia EV showing up in the first half of next year (likely for MY 2015) with a starting price of around $35,000 (presumably before tax credits) and a range of about 120 miles.

While the front and rear of this prototype remains heavily camouflaged, we can see some differences between this car and the 2014 Soul we saw earlier in the year at the New York Auto Show. For starters, the entire front end seems to be changed, including the hood, headlights and fascia, and we would expect Kia's so-called Tiger Nose grille to be blocked off for improved aerodynamics. Further supporting our shooter's claims that this is an electric vehicle is the fact that the Soul's exhaust pipe is missing from beneath the rear fascia.

Previous reports have indicated that the Soul EV will become "the very-first electic vehicle to be sold in the global market, including the US, Europe and China." It would appear that claim may be validated by technicality only – Nissan sells its Leaf in the US and Europe, and it will reportedly be sold as the Dongfeng Fengshen E30 in China. 

Courtesy of Autoblog