After providing educational resources to nearly 500,000 public school
students across America last year, Kia Motors America (KMA) today
announces a significant extension of its philanthropic partnership with
DonorsChoose.org, the online charity that makes it easy for anyone to
help students in need. As part of the continuing relationship, Kia is
launching a major funding campaign in 2013 that will raise the company’s
total impact to $5 million in just two years. To date, Kia has matched
the support of 21,000 citizen philanthropists to collectively deliver
more than $2.1 million in resources to classrooms nationwide.
“Kia Motors America (KMA) has grown to become the eighth largest
brand in the U.S. by volume, and as we grow, our culture and core values
compel us to give back to the communities that we call home and
contribute to a better future for all,” said Byung Mo Ahn, group
president and CEO of KMA and Kia Motors Manufacturing Georgia. “The
overwhelming response to last year’s collaboration with DonorsChoose.org
was truly inspiring, and we are determined to help even more children –
and teachers – in need in 2013.”
“Kia’s support has helped bring books, chess sets, butterfly gardens,
guitars, basketballs, microscopes, and many more resources to America’s
high-need classrooms,” said Charles Best, founder and CEO of
DonorsChoose.org. “DonorsChoose.org is grateful for Kia’s renewed
commitment to helping thousands of students access the materials they
need and the quality education they deserve.”
The announcement coincides with the unveiling of a new racing livery
for the No. 36 Kia Racing Optima featuring DonorsChoose.org at a VIP
“Stars and Cars” promotional event in New York City. Kia will match
consumer donations to classroom projects at public schools near Kia’s
network of more than 765 retail showrooms across the country as well as
the company’s U.S. headquarters in Irvine, Calif., and assembly plant in
West Point, Ga. Earlier this year, Kia highlighted the valuable work
of DonorsChoose.org in a marketing integration with NBC’s hit show “The
Voice” and made a substantial contribution to the charity’s efforts to
rebuild 60 Oklahoma classrooms destroyed by tornadoes.
Courtesy of Kia Newsroom
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