Thursday, August 23, 2012

Next generation Kia Optima to showcase confident new design direction

The next generation Kia Optima makes its premiere in the country today at the 2012 Philippine International Motor Show and everyone in attendance will be amazed by this stunning addition to Kia’s existing models. Preparations for the launch has been going on for months and CAC was not afraid to go all out to introduce one of the most sophisticated models in the Kia line-up to date.

Setting new expectations in car manufacturing, Kia comes out with an impressive line of automobiles that is sure to change perceptions of the car brand. With the all-new Kia Optima as a flagship car, Kia now leads innovation in technology and design as seen with its impressive line of automobiles such as the Sorento, Carnival, Sportage, Soul, Rio and Picanto. Themed around Surpassing Expectations, the all-new Optima will be geared towards those who refuse to settle for the mediocre. With its distinctive styling and upscale interior, it’s sure to stand out among the midsize sedans already available in the market. Consumers won’t have to break the bank to get class-leading features; Kia fans can own the all-new Optima for only Php1.480M.

“The next generation Optima possesses the power to surprise,” says Peter Schreyer, Kia’s Chief Design Officer. “It’s a car that people will simply not expect from Kia – and that’s exactly what we set out to achieve.” With the launch of the Kia Optima in 2.4 EX 6-speed A/T variant, this D-segment model will complete the line-up of KIA vehicles in all car segments. The All-New Optima comes with a 2.4L Theta II Gas Engine with Dual CVVT, a maximum output of 180 ps @ 6,000 rpm, and a maximum torque of 23.6 kg-m @ 4,000 rpm. It has steering wheel mounted controls, 18 inch alloy wheels, glove box cooling, leather seats, panoramic double sunroof, full auto climate control, and rear parking assist.

For its exterior, the Optima exudes an athletic confidence from every angle and shut line – its raked roofline, the high and pronounced shoulder line of its sculpted flanks and its extended wheelbase are complemented by boldly flared wheel arches and a shallow glasshouse that create a saloon with a muscular and self-assured stance.

The striking visage of the Optima features a new interpretation of Kia’s bold ‘tiger’ family face that’s edged by piercing projector headlamps.

Longer, wider and lower than before, the Kia’s coupe-like profile is enhanced by the sweeping chrome arc that flows from A to C pillar, a distinctive design motif that visually lowers the car further still and enhances its cab-backwards proportions.

Spacious, and with class-leading levels of safety and luxury equipment, the Optima’s intelligently configured and driver-oriented cabin underlines this newfound poise and presence.

Offering occupants both space and comfort with a number of standard convenience features, the sedan’s chic cabin unifies with the exterior design by welcoming its passengers with lean and ergonomic seat design and effective storage throughout. Modern standard features such as six-way adjustable driver’s seat with power lumbar support, illuminated vanity mirrors and a trip computer further expand the cabin’s luxurious qualities.

“The Optima embodies Kia’s confident new design direction," says Schreyer. "It’s a global car with individual appeal."

Courtesy of Larawan@tKape

Optima

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