Tuesday, April 9, 2013

Own Wonder Woman’s Kia Sportage!

Introducing the all-new Wonder Woman-themed Kia Sportage SUV, the latest installment from the automaker who is car-ifying the ‘Justice League of America’ one superhero at a time.

This Sportage modification is the latest in a 10-month, eight car partnership between Kia and DC Comics, who has created some of the most iconic super heroes that make up the Justice League, including Batman, Green Lantern and Superman (the eighth and final vehicle will amalgamate all seven JLA members). “As one of the most well-known Super Heroes in the world, Wonder Woman portrays an impressive balance of power, agility and confidence, all of which are inherent characteristics of the Kia Sportage crossover,” said Michael Sprague, executive vice president, marketing & communications, KMA.

Built upon the 2013 Sportage SUV, this Kia has been customized from tip to tail. The colour scheme mimics Wonder Woman’s iconic red, white and blue outfit, complete with gold star accents and five-spoke star-like wheels. A gold trim wraps around the vehicle, representing the heroine’s “Lasso of Truth.” Her eagle chest-plate is integrated into the grille and flanked by blue headlight beams, and her tiara is plastered across the top of the windshield. An aero kit was added to the car, heightening the aura of streamlined-but-powerful. The colour scheme continues into the cabin with a bright red upholstery and dash with black accents. Blue LED lighting was incorporated around the interior, and the custom seats have been emblazoned with the famous double-W-logo. A Wonder Woman costume would not be complete without her signature tiara, bracelets and glowing Lasso of Truth, so Kia has entombed a set right into the cargo area underneath a see-through panel.

Here’s the best part of the car – the driving force behind this customization is charity.

Kia is continuing last year’s partnership with DC Entertainment’s We Can Be Heroes giving campaign, an initiative committed to raising both the awareness and funds needed to fight the hunger crisis in the Horn of Africa. Specifically, the money raised will benefit the three humanitarian aid organizations currently working in Africa: Save the Children, International Rescue Committee and Mercy Corps. The funds will help the over 5 million people in Ethiopia, Kenya and Somalia living in drought and famine.

Courtesy of Autonet

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